Free + Pro

Free should be useful.
Pro should earn the upgrade.

Start with every launch plugin for free. The Pro commerce path is now built around WooCommerce Shop, Cart, Checkout and My Account; payment activates only when the selected gateway is connected.

Use it first. Pay only when Pro earns it.

The commerce route is in place. Publish a Pro product when it is ready, connect the payment gateway, then connect licence issuance — without redesigning the customer journey.