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Free + Pro pricing

Free should be useful.
Pro should earn the upgrade.

Every ToolMate plugin starts with a useful Free edition. Pro adds the deeper automation, intelligence or control that becomes valuable when your store needs more.

Free forever Pro priced in USD Annual licence · 1 site No forced bundle
01 / The idea

Start with the problem.
Upgrade when the extra layer matters.

Free is not a demo. Each Free plugin is designed to solve a real WooCommerce problem on its own. Pro is for stores that want more capacity, deeper diagnostics, behavioural intelligence or automation.

01

Customer Insights

See what happens before the order, separate meaningful shopping activity from noise, and recover carts and unpaid orders from inside WooCommerce.

Free
$0

Useful on its own.

Pro
$59/ year

1 site · proposed launch price

Free

Understand the journey.

A unusually complete Free edition for first-party journey visibility, cart intelligence and practical recovery.

  • First-party visitor & journey tracking
  • Cart and checkout activity
  • Traffic / campaign / click-ID context
  • Real Traffic View & cart quality
  • Abandoned cart + order recovery
  • Manual recovery & opt-in automation
  • Recovery Email Studio & themes
  • Daily diagnostics + CSV export
View Free →
Pro

Recover with more control.

Build on the complete Free workflow with deeper multi-touch recovery and more control over recovery branding and follow-up.

  • Everything in Free
  • 3-step abandoned-cart sequence
  • 2-step abandoned-order follow-up
  • Per-email timing and copy controls
  • Custom recovery-email brand palette
  • Expanded recovery automation controls
  • Additional journey / reporting depth
Get Pro — $59 →
Customer Insights note: the WordPress.org Free edition has been deliberately developed into a complete standalone product. Pro is therefore positioned around deeper recovery automation and advanced controls rather than locking basic functionality.
Compare Customer Insights — Free vs Pro
FeatureFreePro
First-party visitor & journey tracking✓✓
Cart capture & cart-quality analysis✓✓
Traffic, UTM & supported click-ID context✓✓
Abandoned cart recovery✓✓
Abandoned order recovery✓✓
Recovery email themes + preview/test✓✓
Daily diagnostics + CSV reporting✓✓
3-step cart recovery sequence—✓
2-step unpaid-order follow-up—✓
Custom recovery-email palette—✓
Expanded automation / reporting controls—✓
The current Free build is the release line being prepared for WordPress.org. The Pro feature set should be treated as the current product direction until its release build receives the same final audit.
02

Conversion Snapshot

Preserve the technical evidence behind a real WooCommerce conversion so you can inspect what actually fired instead of guessing from a dashboard.

Free
$0

Core evidence workflow.

Pro
$59/ year

1 site · proposed launch price

Free

Capture the evidence.

Verify the technical side of a real conversion with an immutable first-customer snapshot.

  • Automatic order-confirmation observation
  • Immutable First-Customer Snapshot
  • Purchase-event detection
  • Google conversion-request evidence
  • Destination / order / value / currency matching
  • Click-identifier evidence
  • Guided setup
View Free →
Pro

Investigate the evidence.

Move from a preserved snapshot to a deeper diagnostic toolkit for harder conversion-tracking problems.

  • Everything in Free
  • Live administrator inspector
  • Full evidence JSON export
  • Server-side HTML scanning
  • Signed manual diagnostic replay
  • Extended diagnostic history
  • Advanced timing controls
Get Pro — $59 →
Compare Conversion Snapshot — Free vs Pro
FeatureFreePro
Automatic conversion observation✓✓
Immutable First-Customer Snapshot✓✓
Purchase + Google request evidence✓✓
Value / currency / destination matching✓✓
Click-identifier evidence✓✓
Live administrator inspector—✓
Full evidence JSON export—✓
Server-side HTML scan—✓
Signed manual diagnostic replay—✓
Extended history + timing controls—✓
03

Smart Recommendations

Replace generic related products with recommendations ranked from the product signals already present in WooCommerce.

Free
$0

Catalogue-aware discovery.

Pro
$49/ year

1 site · proposed launch price

Free

Smarter than related products.

Rank products using catalogue relevance without sending your store data to an external recommendation service.

  • Category, tag & attribute relevance
  • WooCommerce product relationships
  • Stock filtering
  • Responsive recommendation rail
  • Automatic or shortcode placement
  • Guided setup
  • Up to 6 recommendations
View Free →
Pro

Add behaviour and merchandising.

Blend catalogue relevance with what customers actually buy together, then give merchandising teams more control.

  • Everything in Free
  • Real co-purchase intelligence
  • Match-reason labels
  • Manual SKU-to-SKU boosts
  • Sale merchandising signals
  • Advanced cache controls
  • Up to 20 recommendations
Get Pro — $49 →
Compare Smart Recommendations — Free vs Pro
FeatureFreePro
Catalogue relevance scoring✓✓
Categories, tags & attributes✓✓
WooCommerce product relationships✓✓
Recommendation capacity620
Real co-purchase intelligence—✓
Match-reason labels—✓
Manual SKU boosts—✓
Sale merchandising signals—✓
Advanced cache controls—✓
04

Storefront Studio

Build focused WooCommerce storefront modules without replacing your theme or page builder — then add deeper merchandising and measurement when you need it.

Free
$0

Core storefront system.

Pro
$59/ year

1 site · proposed launch price

Free

Build the storefront layer.

Use the core ToolMate storefront module system with guided setup and practical merchandising blocks.

  • Core storefront module system
  • Hero slides & product rails
  • Campaign / social discovery blocks
  • Newsletter capture module
  • Guided setup
  • Up to 8 products per rail
View Free →
Pro

Operate and measure it.

Increase merchandising capacity and add the measurement and connection layer for a more actively managed storefront.

  • Everything in Free
  • Up to 24 products per rail
  • Expanded merchandising controls
  • Interaction Analytics
  • Mailchimp connection
  • Extended analytics retention
Get Pro — $59 →
Compare Storefront Studio — Free vs Pro
FeatureFreePro
Core storefront module system✓✓
Hero slides / product rails / discovery blocks✓✓
Guided setup✓✓
Products per rail824
Expanded merchandising controls—✓
Interaction Analytics—✓
Mailchimp connection—✓
Extended analytics retention—✓
05

Commerce IQ

Turn WooCommerce catalogue quality into a clear IQ score, prioritise weak product data, and expand into Merchant feed and readiness tooling with Pro.

Free
$0

Catalogue health intelligence.

Pro
$69/ year

1 site · proposed launch price

Free

Find what weakens the catalogue.

Scan WooCommerce product data, score catalogue quality and prioritise the products that need attention first.

  • Core catalogue health scan
  • Commerce IQ score
  • Prioritised product issues
  • Attribute completeness diagnostics
  • Confidence-aware inference
  • Manual rescans
  • Guided setup
View Free →
Pro

Move from diagnosis to Merchant tooling.

Add feed generation, Merchant readiness, deeper evidence inspection and automated catalogue intelligence.

  • Everything in Free
  • Merchant Connector
  • Static XML + TSV supplemental feeds
  • Controlled Merchant test feed
  • Deeper Merchant readiness audit
  • Brain Explorer
  • Manual overrides
  • Scheduled catalogue intelligence
Get Pro — $69 →
Compare Commerce IQ — Free vs Pro
FeatureFreePro
Catalogue health scan✓✓
Commerce IQ score✓✓
Prioritised product-data issues✓✓
Attribute diagnostics + inference✓✓
Merchant Connector—✓
Static XML / TSV supplemental feeds—✓
Controlled Merchant test feed—✓
Merchant readiness audit—✓
Brain Explorer + manual overrides—✓
Scheduled catalogue intelligence—✓

Use the Free version first.
Upgrade when Pro earns it.

No bundle is required. Start with the ToolMate that solves the problem in front of you, then add Pro only when its extra layer becomes useful for your store.

Explore Free plugins → Open Pro shop →